Advanced Program On Strategic Management (APSM)

Program Objective

Current business contexts are defined by intense pressures of competition, integration across global markets, technological changes including the use of information technology. These both frame and challenge a firm’s ambitions of growth.

Strategy is a mode of thinking that leverages the power of individuals, institutions, firms and markets in a cohesive manner to improve the effectiveness of an organization. Hence, we can call it the exercise of power. It is a skill and a craft. Strategy is thus fundamentally about governance. Power can of course be sought for its own sake and therefore crafty strategists in its pursuit may deform and transform business and societal spaces and existing institutions, even while setting ‘new rules of the game’. Strategizing is a valuable skill particularly in a dynamic environment.

Regulatory convergence is bringing firms that were nurtured in ‘specific national institutional settings’, to compete in global markets. Understanding the institutional setting of rival and/or partner firms so as to better appreciate their strengths and weakness adds an additional layer of complexity to the strategic endeavor. Navigating the challenges of global competition therefore requires an appreciation, not only of the strategic moves a firm can make – but more importantly how these relate to and interweave with the broader institutions that frame and define strategic action.

This course therefore presumes that strategic action, of competition or cooperation, always is embedded in societal, institutional and regulatory contexts. Rather than looking at these as constraints, it helps if one can appreciate how wins can be crafted and power effectively leveraged working within and through these broader institutions, to the benefit of both firm and society.

Program Details

Program Objective

  • Developing a strategic thinking mode – understanding how power is wielded and negotiated in multiple contexts, especially amidst great ‘complexity’.
  • Understanding strategic landscapes of industries, including the interface with law and regulation, and institutional variation across nations.
  • Discerning the strategic significance of few contemporary developments such as outsourced models of business, vigorous use of informatics, delayering of organizations, modularization of product systems and so on.
  • Strategizing in a network mode – competition and cooperation; especially appreciating role of shared assets.
  • Economics of strategy moves, especially under decreasing and increasing returns.

Program Contents

Some of the areas and themes that would be covered are indicated below:

  • Strategic Thinking: Appreciation of conflicts, contests and cooperation
  • Market architectures: Role of Institutions, laws, contracts
  • Institutional innovation and business development with non-linear profits
  • Understanding competition: Product based, platform based and other forms of competition
  • Electronic marketplaces, auctions, intermediation, exchanges and platforms
  • Property Rights and strategies in knowledge businesses: Regulation, law and strategy
  • Understanding evolving financial and risk markets
  • Strategizing in a network: Exploring modes of cooperation
  • Modularization and outsourcing
  • Varieties of capitalism, institutional legacies and global competition
  • Organizing inside the firm

Merger and Acquisitions, including a brief exposure to valuation


The programme will use multiple modes of interactive delivery. Lectures and readings of concept pieces would be linked to discussion of business cases (and business histories), to ground theories/concepts in practice. The programme will also use extensively the widely distributed knowledge pieces within the web (in the public domain) through use of links, thematic sites to aid considerable self exploration by motivated senior managers and business leaders. Each platform interaction would require pre-reading and preparation in group-based modes by the participants.

Program duration and delivery

The duration of the program is six months with one session of three hours each week.
Total Number of Program hours: 90 hours


Evaluation in this programme would be based on examination at end of the course and a project that the participants would undertake, either singly or in groups of at most THREE students.

Who should attend?

This program is aimed at managers in organizations who are currently in roles that require them to handle strategic issues, or managers who are looking to move into such roles. Senior and middle level managers and profit centre heads would find the program particularly useful. Working professionals wishing to participate in the program need to have a minimum experience of 7 years. Managers with longer and broader experience would benefit more from the program.

Selection Process

Working executives who are graduates (10+2+3 or equivalent) /Post Graduates in any discipline with 50% marks, with an experience profile of at least 7 years after graduation are eligible.

Eligible candidates will be selected on the basis of their performance in the Programme Aptitude Test to be conducted by NIIT Imperia, together with the assessment of background and motivation based on the application form submitted. Senior applicants with experience would be preferred.

Program Directors

  • Prof. Sushil Khanna
  • Prof. Mritiunjoy Mohanty
  • Prof. Biswatosh Saha

Service Provider

NIIT Imperia

Brochure and Application Forms

Brochures and application form for the programs can be downloaded from

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